Toxic-Free Future
Rebrand & Pitch
My goal with this project was to identify a new target audience for Toxic-Free Future to advertise their cause to and to develop a campaign targeted toward this new audience that highlights the importance of their subject matter. After research on the current Toxic-Free Future brand, a new target audience, and the problem that they are trying to solve, I designed the following marketing pieces for the campaign. The main message is: “Spoiling me now, can spoil my future.” They are now targeting grandparents, in addition to parents. My pitch deck including research, creative, and a media plan can be found below.
Toxic-Free Future is doing a great job overall with research on toxic products and placing this research on their website. What they aren’t doing very well is shouting this information to parents and grandparents. My solution is to make sure that we are heavily hitting these target audiences to get the important message across that unknown toxins are harming our kids.
Market Research
A modernized logo and icon allow for easy brand recognition and for seamless incorporation with partnering brands. The new color scheme is earthy and fresh which will remind the audience to find brands and products that are natural, regarding materials and ingredients.
The Rebrand
Each quarter, Toxic-Free Future will partner with a clean brand and send out a postcard to parents and grandparents. It will encourage them to check specific products around their home to see if they chose a smart, toxin-free option. Each postcard will contain a discount code to a cleaner option.
Quarterly Postcards
These posts are the best way to get right to the point. It’s important that parents start rethinking the products that their kids’ most beloved toys are made out of. Starting now.
Social Media Graphics
Once our audience signs up for emails, they’ll receive them as part of a drip campaign.
• Day 1: Welcome
• Day 2: Effects of Toxins
• Day 3: Toxins to Look Out For
• Day 4: Make Your Mark (Donate)
Email Drip Campaign
The landing page dives deeper into the toxins found in children’s toys, clothes, etc., shares research, and encourages the audience to donate to more research and/or stay up-to-date by signing up for emails.
Landing Page
