Simply Divine
Branding
Simply Divine was a passion project that brought together my passion for dessert (while finding options that are healthy) and my design passions: branding, social media, and photography. I did an analysis on the healthy-ingredient dessert market, found that it’s a thriving market, and designed a brand that offers it all: chocolate bars, baking mixes, and pre-made treats. Pure ingredients, no guilt. Indulge in Purity.
Overall, there is a very steady market for healthy dessert options. Simple Mills, Emmy’s Organics, and Unreal are a few of the biggest competitors to Simply Divine. The problem that Simply Divine will solve by entering the market is creating one spot for all types of healthy dessert options: cookies, candy, baking mixes, and pre-made treats.
Market Research
The target audience for the Simply Divine brand is drawn to the earth. They are creators, simplistic, appreciate whole ingredients, care for themselves in a mind-body-soul kind of manner, and know the difference that they are making in themselves when they fuel their body with pure foods.
Target Audience
Earthy, warm colors mixed with organic textures and an elevated serif font. Single-line illustrations portray the concept that we can be one with the earth.
The color scheme is welcoming, friendly, and pure.
Moodboard & Color Scheme
Packaging
The tube packaging is a reusable, recyclable, biodegradable tube that is made of 100% virgin pulp paper and contains no plastic.
Simply Divine products will be sold in Whole Foods, Fresh Market, Fresh Thyme, on Thrive, and directly on the Simply Divine website.
Homepage
Ingredient posts, customer reviews, and recipes are three important posts that will be made on the Simply Divine social pages. Showing how versatile these products can be will help people justify paying for a treat that isn’t the cheapest option.
Social Media Graphics
